Guerrilla Advertising: Get Yourself on the Map

bench    axe

Denver Water chopped a bench up to promote the idea of reducing the amount of water used as well as changing everyday signs such as AXE who added an extra panel to a standard EXIT sign! Anything that provokes attention will help advertisers, many people start creating things they know will get banned, just so they can add that notoriety (as well as free publicity) to the brand.





Volkswagen curiously advertising their Golf and Polo editions with slogans ‘light weight edition’ and ‘small but tough’, these will get people walking by having a look and checking out the car so it provides a massive amount of exposure and advertising.


Post 2 coming tomorrow


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