A wall of Singer sewing machines? Yeah, All Saints created an amazing innovatively original window display using the little gadget. Paying homage to the roots of the original Spitalfields warehouse, where the company started out.
The stores are much more than just an ordinary shop, they are pretty much stages, on which the clothes perform. Mixing deformed mannequins, intricate Singer sewing machines and fantastic film-set style lighting the theatrical stage is set for customers.
Combining materials to provoke the senses, the smoothness of the glass is fully contrasted with the rough concrete, rusty steel and beautiful exposed grubby brickwork.