Having come across Papergirl, its made me smile ever since.
“Papergirl’ is a participatory analogue and non-commercial project in which everyone can contribute something and/or help with the distribution. ‘Papergirl’ is distributed like a newspaper, but not edited or printed like one.”
Researching into innovative advertising, I found that Papergirl has its own ‘following’ in Manchester, the idea originated from Berlin. Self promotion is key to getting noticed these days, and this is an amazing way to create a buzz about work. Its so unique and personal I think its amazing.
The performance is the combination of the creation, delivery and reading of the completely unique papers, the feeling the people get when the unroll their special delivery. Because its not something you hear everyday, I’m glad I found such an amazing project. In a similar way to people wanting their 15 minutes of fame, its a interesting take on self promotion, part of the performance is the artists reactions to letting their work be so personal and unique to the viewer.
Historical, Economic, Political, Technological, Social? – Economical, while the worlds financial crisis continues Papergirl provides a simple way to promote your own designs and create hype surrounding artists. I would also say its Social, because it provides an outlet for designers in a social media obsessed world where newspapers are slowly dying out, hopefully this will buck a trend.
Did the activities reflect the culture of the time? – Yes, having a world dominated by social media, its even harder to get publishers to notice your work, but having something like this shows development of designers, talent spotters will be desperate to get their hands on one of the papers.
Positive or Negative attention? – Positive, promoting designers who haven’t had the chance to be publically recognised yet.
Spectating vs. Participating? – Participation, the designers and artists create the work, and then they are mixed together and rolled into a ‘newspaper’ these are then hand delivered on bikes, to waiting consumers. Even the even of delivery is a performance.
Is performance there to keep people occupied or happy? – Its a combination of both, by providing an outlet for self publication and publicity for artists as well as creating artwork for a willing audience.
How does it relate to my project work? – I love this unique newspaper and its delivery system, it would be amazing if there was a digital arena where people could share their designs and download a copy of the paper, each one original and unique.
‘Papergirl’ is a participatory analogue and non-commercial project in which everyone can contribute something and/or help with the distribution. ‘Papergirl’ is distributed like a newspaper, but not edited or printed like one. Contributions are handed in either by post or in person and are later included in the art rolls. There are no guidelines in terms of its format, subject matter, or quantity. Each roll contains five to ten different works so that each is a unique combination. The art rolls cannot be sold and are to delivered to subscribers. (page 189)
– Klanten,R (2010) Urban Interventions: Personal projects in public spaces. Gestalten.